Our Playbooks

The frameworkswe actually run

We're early-stage and building our client base — so instead of fictional case studies, here are the five real strategy playbooks we deploy for LA small businesses. Transparent, proven frameworks. No fabricated numbers.

Five Core Systems

Pick the playbook that fits your business.

PLAYBOOK 01
Home Services · Healthcare · Local Retail

Local SEO Domination Playbook

What it covers
  • Google Business Profile rebuild + weekly optimization
  • Citation audit and cleanup across 40+ directories
  • Geo-targeted landing pages for each service area
  • Review velocity system with SMS + email follow-ups
  • Map-pack ranking tracking with weekly reporting
Why this works

Local search is where 76% of nearby customers decide who to call. When your GBP is optimized, citations are consistent, and reviews are steady, you show up in the 3-pack — the only real estate that matters for local intent. This playbook compounds: every fixed citation, every new review, every geo page adds to the moat.

PLAYBOOK 02
Service Businesses · High-Ticket Consultants

Growth Engine Blueprint

What it covers
  • 24/7 AI chat + voice intake trained on your services
  • Instant lead qualification and appointment booking
  • CRM sync with automated follow-up sequences
  • Missed-call text-back to recover lost leads
  • Weekly transcript review and prompt tuning
Why this works

Most small businesses lose 40-60% of inbound leads to slow response time. An AI agent that answers in under 3 seconds, qualifies intent, and books the meeting closes the gap between marketing spend and revenue — without hiring a receptionist. This is the highest-leverage system a small business can install in 2026.

PLAYBOOK 03
Professional Services · B2B · E-commerce

Content SEO Framework

What it covers
  • Keyword cluster mapping tied to buyer intent
  • Long-form article production (1,500–3,000 words)
  • On-page technical SEO and internal linking
  • Generative Engine Optimization (GEO) for AI answers
  • Monthly refresh cycles on top-performing pages
Why this works

Ranking for the terms your buyers actually search — not vanity keywords — is the difference between traffic and revenue. This framework builds a compounding library of high-intent content that ranks in Google and gets cited by ChatGPT, Perplexity, and Google's AI Overviews. It's the closest thing to owning a distribution channel.

PLAYBOOK 04
E-commerce · Local Services · Lead Gen

Paid Ads Profit System

What it covers
  • Google Ads + Meta campaign build with conversion tracking
  • Landing page conversion audit and rebuild
  • Creative testing pipeline (5+ variants per month)
  • Bid strategy tuning for ROAS, not just clicks
  • Weekly spend review with kill/scale decisions
Why this works

Paid ads only work when the funnel behind them works. This system starts with the landing page, tracking, and offer — then layers ads on top. Every dollar is attributed, every creative is tested, and losing campaigns get killed fast. The goal isn't traffic. It's return on ad spend you can report to the bank.

PLAYBOOK 05
All Local Businesses

Review Engine

What it covers
  • Automated review requests via SMS + email after each job
  • Smart routing (happy customers → Google, others → private feedback)
  • Response templates for every review — good and bad
  • Negative review recovery and dispute workflows
  • Cross-posting to Yelp, Facebook, industry directories
Why this works

Reviews are the single biggest factor in local conversion — more than price, more than photos, more than your website. A steady stream of 5-star reviews raises your map-pack ranking, lowers your cost-per-lead, and closes deals before you ever speak to the customer. The engine runs on its own once installed.

Not sure which playbook fits? Get your free analysis

We'll audit your current setup and tell you which playbook (or combination) will move the needle fastest.