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Automated Follow-Up Automation

Never lose a leadto silence.

Automated multi-channel sequences — email and SMS — that follow up at the right moment, pause on reply, and turn cold leads into booked calls.

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What's Included

Follow-up that actually gets replies

Automated Sequences

Multi-step drip campaigns triggered by lead behavior — form fills, page views, replies, or CRM stage changes.

Email + SMS Together

One workflow orchestrates both channels so leads hear from you in the medium they actually respond to.

Smart Timing

Send-time optimization by timezone, engagement history, and lead score — not blast-and-pray.

Behavior Triggers

Open, click, reply, no-show, quote-viewed — every action can branch the sequence in real time.

Reply Detection

The moment a lead replies, sequences pause and route to your inbox or a live rep — no awkward auto-messages.

Performance Tracking

Open, click, reply, booked, and revenue attribution per sequence, per channel, per audience.

Every engagement ships with

  • Full sequence design: emails, SMS, timing, branching
  • Copywriting for every step, tuned to your voice and offer
  • CRM + form + calendar integration (HubSpot, GoHighLevel, Cal.com, Zapier)
  • TCPA / 10DLC compliant SMS setup with opt-out handling
  • Reply routing to your inbox or sales rep
  • Monthly performance review and iteration
  • Deliverability monitoring — SPF, DKIM, DMARC, warmup
  • Ongoing edits and new sequences handled by Hero Digital Marketing Agency

Pre-built automation workflows

New Lead Nurture

  1. 1Instant email + SMS reply
  2. 2Day 1: Value email
  3. 3Day 3: Case study SMS
  4. 4Day 5: Booking nudge
  5. 5Day 8: Break-up email

Booked → Show Up

  1. 1Confirmation email
  2. 224h reminder SMS
  3. 31h reminder SMS
  4. 4No-show recovery sequence

Quote / Proposal Sent

  1. 1Same-day recap email
  2. 2Day 2: FAQ email
  3. 3Day 4: Testimonial SMS
  4. 4Day 7: Direct ask
  5. 5Day 14: Long-term nurture
Outcomes

Fewer leads lost to silence

What you can expect
  • Every new enquiry answered within seconds, day or night.
  • Fewer no-shows thanks to confirmations and timed reminders.
  • More quotes closed because the follow-up keeps going after day one.
  • A clear record of which sequences produce replies and booked work.
Why teams choose Hero Digital Marketing Agency
  • Sequences are written by people who know your offer, not generic templates.
  • Messaging pauses the moment a lead replies, so conversations stay human.
  • Text messaging is set up to meet consent and opt-out requirements.
  • Edits and new sequences are included in ongoing scope.
Pricing & Terms

What follow-up automation costs

Follow-up sequences

$0 setup

Sequence strategy, copy, build, and monitoring are included in your monthly campaign scope. Text and email sending costs are billed at platform rates with no markup.

Monthly campaign work follows our pay-after-results model: no upfront fee, no long contracts, and 30 days' notice to cancel after the initial 90-day engagement. A CRM Workflows build carries a $797 one-time setup fee, shown before checkout.

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How it works
  1. Step 1

    Map the journey

    We chart each stage a lead passes through and where they currently go quiet.

  2. Step 2

    Write the sequences

    Emails and texts are written in your voice, with timing and branching set per stage.

  3. Step 3

    Connect your systems

    Forms, customer records, and calendars are wired in with reply routing to your team.

  4. Step 4

    Review and refine

    Monthly reviews compare reply, booking, and close rates, then tune the sequences.

Common Questions

Answers before you get started

Will leads know the messages are automated?

The messages are written by our team in your voice, and the sequence pauses as soon as someone replies so a person picks up the conversation.

Is text messaging compliant?

Yes. We set up consent capture, sender registration, and opt-out handling before any messages go out.

Can we keep our current customer record system?

Yes. Sequences connect to the tools you already use, so your team keeps working where they always have.

Related Services

Pairs well with

Stop losing leads to silence.

We'll design, write, and run your follow-up system end-to-end — you just take the booked calls.

Professional website offer

Your professionally designed business website — built for free by our team.

The preview is built first. After you approve it, $20/month hosting starts. No upfront build charge, hidden fees, or contracts.

  • Preview built first
  • Pay after approval
  • $20/month hosting
  • No contracts

Specialized custom features and website revamps are quoted clearly before work begins.