Clear terms before you commit

Packages, Services and Clear Pricing

Every service has two clear parts: a one-time Setup Investment for strategy, configuration, build, onboarding and deployment, and a Monthly Service Investment for ongoing management, optimization and support. Both are stated in writing before work begins.

Growth Packages

Starter Growth, Growth and Authority

Three packages. Each one builds on the last, so you can start where you are and grow from there.

Websites

Your website build is delivered as part of a written engagement; the required managed hosting and maintenance plan is $204 + tax per year, paid at activation.

Setup Investment: Quoted in your written scope (standard template build credited) · Monthly Service Investment: Hosting and management $17/month billed annually at $204 + tax, paid at activation.

Your complimentary website is a complete, professional website. If you need additions or changes beyond the standard build, those are provided as additional work and quoted separately in writing for your approval before anything is added.

Campaigns & packages

Every service has two clear parts: a one-time Setup Investment for strategy, configuration, build, onboarding and deployment, and a Monthly Service Investment for ongoing management, optimization and support. Both are stated in writing before work begins.

Growth Packages — Setup Investment + Monthly Service Investment

Starter Growth

Best for: A business that needs to be found and needs a working website.

Expected outcome

A professional website plus the local foundation that gets you found by nearby customers.

Features

  • Complimentary website build
  • SEO Foundation
  • Local Business Profile Optimization
  • Contact forms
  • Lead capture system

Benefits

  • Look professional on every phone and desktop
  • Show up when nearby customers search
  • Every enquiry captured, none missed

Deliverables

  • Live website
  • Optimized Local Business Profile
  • Contact + lead capture forms
  • Visibility report
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Timeline
Confirmed in writing before work begins

Setup Investment: quoted in your written scope. Monthly Service Investment: quoted in your written scope. Deliverables and timeline confirmed in writing before work begins.

MOST POPULAR

Growth

Best for: A business ready to grow leads beyond the local foundation.

Expected outcome

Website + SEO + local visibility + reputation + smart lead capture working together.

Features

  • Everything in Starter Growth
  • Local SEO
  • Near Me Optimization
  • Reputation Management
  • Smart Lead Capture

Benefits

  • Rank for “near me” searches in your area
  • More reviews and a stronger reputation
  • Enquiries answered day and night

Deliverables

  • Everything in Starter Growth
  • Ongoing local SEO
  • Review and reputation program
  • Website chat + lead capture
  • Monthly performance report
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Timeline
Confirmed in writing before work begins

Setup Investment: quoted in your written scope. Monthly Service Investment: quoted in your written scope. Deliverables and timeline confirmed in writing before work begins.

Authority

Best for: A business that wants to dominate its market.

Expected outcome

Everything in Growth, plus paid ads, content and conversion optimization at full scale.

Features

  • Everything in Growth
  • Content Creation
  • Conversion Optimization
  • Advanced Marketing Support
  • Search Ads Management

Benefits

  • Reach buyers on search and paid channels
  • Turn more visitors into customers
  • One senior strategist owns the plan

Deliverables

  • Full multi-channel program
  • Content calendar
  • Conversion optimization program
  • Dedicated strategist
  • Advanced reporting
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Timeline
Confirmed in writing before work begins

Setup Investment: quoted in your written scope. Monthly Service Investment: quoted in your written scope. Deliverables and timeline confirmed in writing before work begins.

Buy it your way: choose a Growth Package, a single individual service, or a custom solution built around your business.

Decision helper

Which is right for me?

Need a website?

Start with: Website Services

See Website Services

Need more local customers?

Start with: Local SEO + Near Me SEO

See Local SEO + Near Me SEO

Need more leads?

Start with: Lead Generation System + Chat

See Lead Generation System + Chat

Need everything?

Start with: Growth Package or Authority Package

See Growth Package or Authority Package

Still not sure which fits?

Answer a few quick questions and get a recommended package or individual service with clear pricing.

Build My Growth Plan
10-second comparison

Compare at a glance

ServiceIndividualStarter GrowthGrowthAuthority
Website Design$IncludedIncludedIncluded
SEO$IncludedIncludedIncluded
Local SEOAdd-onAdd-onIncludedIncluded
Near Me SEOAdd-onAdd-onIncludedIncluded
GBP OptimizationAdd-onIncludedIncludedIncluded
Reputation ManagementAdd-onAdd-onIncludedIncluded
Smart Lead CaptureAdd-onAdd-onIncludedIncluded
Lead Generation SystemAdd-onIncludedIncludedIncluded
Content CreationAdd-onAdd-onAdd-onIncluded
Conversion OptimizationAdd-onAdd-onAdd-onIncluded
Search Ads Management$Add-onAdd-onIncluded
CRM & Automation$Add-onAdd-onAdd-on
Tracking & ReportingAdd-onIncludedIncludedIncluded
Dedicated StrategistNot offeredAdd-onAdd-onIncluded

Tiers are cumulative: Authority includes Growth, and Growth includes Starter Growth. ✓ included · Add-on = can be bought separately · $ = a price applies.

Individual Services

Buy any service on its own

Every service below can be purchased on its own — no package required.

Websites & Conversion

Available on its own

Website Design

What it is
A professional, mobile-ready business website.
Who it's for
New businesses or anyone without a working site.
When it's recommended
You need to look credible online and capture enquiries.
Setup Investment
Quoted in your written scope (standard template build credited)
Monthly Service Investment
Hosting and management $17/month billed annually at $204 + tax, paid at activation
Deliverables
A professional, mobile-ready business website. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Website Design
Available on its own

Website Rebuild

What it is
A full rebuild of an outdated or slow website.
Who it's for
Businesses with a site that looks old or doesn't convert.
When it's recommended
Your site is slow, dated or hard to update.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
A full rebuild of an outdated or slow website. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Website Rebuild
Available on its own

Website Conversion Optimization (CRO)

What it is
Testing and improving pages so more visitors take action.
Who it's for
Sites with traffic but few enquiries.
When it's recommended
Visitors arrive but don't call, book or buy.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Testing and improving pages so more visitors take action. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Website Conversion Optimization (CRO)
Available on its own

Website Accessibility (ADA)

What it is
Accessibility review and fixes for your website.
Who it's for
Any business serving the public online.
When it's recommended
You want every visitor to be able to use your site.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Accessibility review and fixes for your website. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Website Accessibility (ADA)
Available on its own

Landing Pages

What it is
Focused single pages built for one offer or campaign.
Who it's for
Businesses running ads or promotions.
When it's recommended
You launch a campaign that needs its own page.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Focused single pages built for one offer or campaign. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Landing Pages
Available on its own

Funnel Creation

What it is
Step-by-step pages that guide visitors to a booking or sale.
Who it's for
Businesses selling a clear offer.
When it's recommended
You want a repeatable path from visitor to customer.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Step-by-step pages that guide visitors to a booking or sale. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Funnel Creation

SEO & Local Visibility

Available on its own

SEO Foundation

What it is
Technical and on-page groundwork so search engines understand your site.
Who it's for
Every new or rebuilt website.
When it's recommended
Your site is new or has never been optimized.
Setup Investment
$1,597 (one-time)
Monthly Service Investment
Quoted in your written scope
Deliverables
Technical and on-page groundwork so search engines understand your site. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about SEO Foundation
Available on its own

Local SEO

What it is
Ongoing work to rank in your city and service area.
Who it's for
Businesses that serve nearby customers.
When it's recommended
Competitors outrank you in local results.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Ongoing work to rank in your city and service area. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Local SEO
Available on its own

Near Me SEO

What it is
Optimization for “near me” searches on phones and maps.
Who it's for
Walk-in, call-in and on-site service businesses.
When it's recommended
Customers search “near me” for what you offer.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Optimization for “near me” searches on phones and maps. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Near Me SEO
Available on its own

Local Business Profile Optimization

What it is
A complete, accurate and active business profile.
Who it's for
Every local business.
When it's recommended
Your profile is incomplete or rarely updated.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
A complete, accurate and active business profile. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Local Business Profile Optimization
Available on its own

Evergreen SERP Authority

What it is
Long-term content and authority building for lasting rankings.
Who it's for
Businesses playing the long game in search.
When it's recommended
You want rankings that hold up month after month.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Long-term content and authority building for lasting rankings. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Evergreen SERP Authority
Available on its own

Generative Engine Optimization (GEO)

What it is
Making your business easy for answer engines to cite.
Who it's for
Businesses whose customers ask chat assistants for advice.
When it's recommended
You want to be recommended in answer results.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Making your business easy for answer engines to cite. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Generative Engine Optimization (GEO)
Available on its own

Content Creation

What it is
Articles, service pages and posts written for your customers.
Who it's for
Businesses that need regular, useful content.
When it's recommended
Your site has little content or hasn't been updated.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Articles, service pages and posts written for your customers. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Content Creation

Reputation & Lead Capture

Available on its own

Reputation Management

What it is
Monitoring and responding to reviews across the web.
Who it's for
Any business customers review online.
When it's recommended
Reviews are slow, mixed or unanswered.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Monitoring and responding to reviews across the web. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Reputation Management
Available on its own

Automated Review Generation

What it is
Timely review requests sent after every job or visit.
Who it's for
Businesses with happy customers but few reviews.
When it's recommended
You want more recent, genuine reviews.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Timely review requests sent after every job or visit. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Automated Review Generation
Available on its own

Business Listings Management

What it is
Consistent name, address and phone across directories.
Who it's for
Every local business.
When it's recommended
Your details are wrong or missing on listing sites.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Consistent name, address and phone across directories. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Business Listings Management
Available on its own

24/7 Chat & Audio Bots

What it is
Website chat and audio assistants that answer any time.
Who it's for
Businesses that miss enquiries after hours.
When it's recommended
Visitors leave without getting an answer.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Website chat and audio assistants that answer any time. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about 24/7 Chat & Audio Bots
Available on its own

Voice Agents / Virtual Receptionists

What it is
A virtual receptionist that answers and routes calls.
Who it's for
Busy offices and field-service teams.
When it's recommended
Calls go to voicemail or ring out.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
A virtual receptionist that answers and routes calls. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Voice Agents / Virtual Receptionists
Available on its own

Lead Generation Systems

What it is
Forms, offers and follow-up that turn visitors into leads.
Who it's for
Businesses that want a steady flow of enquiries.
When it's recommended
Lead flow is unpredictable.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Forms, offers and follow-up that turn visitors into leads. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Lead Generation Systems
Available on its own

Chat Integration

What it is
Live and automated chat connected to your website and inbox.
Who it's for
Businesses that want instant replies.
When it's recommended
You want to answer questions while buyers are on your site.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Live and automated chat connected to your website and inbox. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Chat Integration

Automation, CRM & Reporting

Available on its own

Unified CRM

What it is
One place for every lead, customer and conversation.
Who it's for
Teams juggling inboxes, texts and spreadsheets.
When it's recommended
Leads get lost between tools.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
One place for every lead, customer and conversation. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Unified CRM
Available on its own

CRM Integration

What it is
Connecting your website, forms and calendar to your CRM.
Who it's for
Businesses already using a CRM.
When it's recommended
Your tools don't talk to each other.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Connecting your website, forms and calendar to your CRM. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about CRM Integration
Available on its own

Automated CRM Workflows

What it is
Automatic follow-up, reminders and routing.
Who it's for
Businesses that follow up by hand.
When it's recommended
Enquiries wait too long for a reply.
Setup Investment
$797 (one-time)
Monthly Service Investment
Quoted in your written scope
Deliverables
Automatic follow-up, reminders and routing. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Automated CRM Workflows
Available on its own

Marketing Automation

What it is
Email and text sequences that nurture leads over time.
Who it's for
Businesses with longer buying decisions.
When it's recommended
Leads go cold before they buy.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Email and text sequences that nurture leads over time. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Marketing Automation
Available on its own

Lead-to-Sale Automation

What it is
A connected path from first enquiry to paid job.
Who it's for
Businesses wanting a predictable sales process.
When it's recommended
You can't see where leads drop off.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
A connected path from first enquiry to paid job. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Lead-to-Sale Automation
Available on its own

Full-Stack Tracking & Reporting

What it is
Clear reporting on calls, forms, bookings and spend.
Who it's for
Owners who want to see what is working.
When it's recommended
You don't know which marketing brings customers.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Clear reporting on calls, forms, bookings and spend. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Full-Stack Tracking & Reporting
Available on its own

Performance Optimization

What it is
Ongoing tuning of campaigns and pages based on results.
Who it's for
Businesses already running marketing.
When it's recommended
Results have plateaued.
Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Ongoing tuning of campaigns and pages based on results. Exact deliverables confirmed in your written scope.
Timeline
Confirmed in writing before work begins
Learn about Performance Optimization

Additional Services Available

Anything not listed can be built as a custom solution.

Setup Investment
Quoted in your written scope
Monthly Service Investment
Quoted in your written scope
Deliverables
Confirmed in your written scope
Timeline
Confirmed in writing before work begins
Ask for a custom solution
One-time Setup Investments

Setup investments, stated up front

These three setup investments have confirmed figures. Every other setup investment and each monthly service investment is quoted in your written scope.

Automated CRM Workflows

$797

Setup Investment (one-time)

Monthly Service Investment
Quoted in your written scope
Deliverables
Confirmed in your written scope
Timeline
Confirmed in writing before work begins

SEO Performance

$1,597

Setup Investment (one-time)

Monthly Service Investment
Quoted in your written scope
Deliverables
Confirmed in your written scope
Timeline
Confirmed in writing before work begins

Paid Search Ads

$1,797

Setup Investment (one-time)

Monthly Service Investment
Quoted in your written scope
Deliverables
Confirmed in your written scope
Timeline
Confirmed in writing before work begins

Setup and monthly service fees are invoiced as work is delivered under your written scope. Results depend on market conditions, competition, budget and offer; no specific result is guaranteed.

Your website build is delivered as part of a written engagement; the required managed hosting and maintenance plan is $204 + tax per year, paid at activation. See the Written Scope & KPI Schedule Template.

Professional website offer

See your new website before you're billed.

Your website build is delivered as part of a written engagement; the required managed hosting and maintenance plan is $204 + tax per year, paid at activation.

  • Preview built first
  • Standard template build credited
  • One year of required hosting
Professionally designed dental business website preview built by Hero Digital Marketing Agency
Professionally designed contractor business website preview built by Hero Digital Marketing AgencyProfessionally designed restaurant website preview built by Hero Digital Marketing Agency

Real preview styles — yours is built around your business.

How payment works

You know what you are paying for and when before you commit.

Website build & hosting

Standard template website · Setup Investment: Quoted in your written scope (standard template build credited). Monthly Service Investment: Hosting and management $17/month billed annually at $204 + tax, paid at activation.

Your website build is delivered as part of a written engagement; the required managed hosting and maintenance plan is $204 + tax per year, paid at activation.

Your complete professional website, deliverables and timeline are confirmed in writing before work begins. Specialized custom features and revamps are quoted separately.

Monthly marketing campaigns

Lead generation, SEO, ads · Setup Investment: quoted in your written scope. Monthly Service Investment: quoted in your written scope.

Setup and monthly service fees are invoiced as work is delivered under your written scope. Results depend on market conditions, competition, budget and offer; no specific result is guaranteed.

Deliverables and timeline are confirmed in writing before work begins. Read our Service Commitment.

Individual services

One-time setups · Setup Investment: quoted in your written scope. Monthly Service Investment: quoted in your written scope.

Setup and monthly service fees are invoiced as work is delivered under your written scope. Results depend on market conditions, competition, budget and offer; no specific result is guaranteed.

  • CRM setup$797 one-time
  • Paid Search setup$1,797 one-time
  • SEO setup$1,597 one-time

Deliverables and timeline confirmed in writing before work begins. Advertising media spend and third-party costs are separate from agency setup and monthly service fees. Each cost, recipient, amount or agreed spending cap, and any non-refundable condition must be disclosed and approved in writing before work begins, subject to applicable law and any available provider credit or refund.

Two separate payments

Where your money goes

Hero Digital Marketing Agency Management Fee

Paid to Hero Digital Marketing Agency

  1. Strategy
  2. Setup
  3. Campaign management

Setup Investment: quoted in your written scope. Monthly Service Investment: quoted in your written scope. Deliverables and timeline confirmed in writing before work begins. Fees are invoiced as work is delivered.

Search engines Advertising Budget

Paid directly to search engines — you control it

  1. Your budget
  2. Search Ads
  3. Ad clicks

Advertising spend is separate from our fee. You approve the budget in writing before it is spent.

Illustrative example — not a quoted fee

Hero Digital Marketing Agency fee $500 + advertising spend $1,000 = $1,500 total

Advertising media spend and third-party costs are separate from agency setup and monthly service fees. Each cost, recipient, amount or agreed spending cap, and any non-refundable condition must be disclosed and approved in writing before work begins, subject to applicable law and any available provider credit or refund.

Advertising media spend and third-party costs are separate from agency setup and monthly service fees. Each cost, recipient, amount or agreed spending cap, and any non-refundable condition must be disclosed and approved in writing before work begins, subject to applicable law and any available provider credit or refund. Results disclaimer

Written scope

Get a clear custom quote

Tell us what your business needs. A senior strategist will confirm the work, measurable result, timing, and every fee before you commit.

  • Written scope and measurable result
  • All fees disclosed before commitment
  • No public checkout or surprise charge
What would you like priced?

Your written scope will state the result, timeline, price, and every applicable fee before you commit.

We reply within one business day. No spam, no obligation.

Pricing questions

Straight answers before you decide

When do I pay for a professional business website?

Your website build is delivered as part of a written engagement; the required managed hosting and maintenance plan is $204 + tax per year, paid at activation.

How are monthly marketing campaigns billed?

Setup and monthly service fees are invoiced as work is delivered under your written scope. Results depend on market conditions, competition, budget and offer; no specific result is guaranteed.

Which services have setup fees?

Every service has a Setup Investment. Automated CRM Workflows setup is $797, search engines PPC Ads setup is $1,797, and SEO Foundation setup is $1,597 (one-time). Other setup investments and all monthly service investments are quoted in your written scope before work begins.

Can I buy a single service instead of a package?

Yes. You can buy a Growth Package, an individual service, or a custom solution. Every individual service is available on its own.

What about specialized website work?

Specialized custom features, website revamps, landing pages, funnels, and video projects are scoped and quoted separately before work begins.

  • Reliable Hosting Infrastructure
  • Secure Hosting (SSL / 256-bit Encryption)
  • Global CDN for Fast Load Times
  • GDPR & CCPA Compliant

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