More Qualified Case Signingsfor Law Firms,Trusted Results by Experts.
We build predictable case-signing engines for personal injury, family, criminal, immigration, and business attorneys — with case-value-aware targeting and AI intake follow-up.
Law firms don't get paid for leads — they get paid for signed retainers. The firms winning Los Angeles right now aren't outspending their competitors; they're using AI to filter out the 60% of intake that will never sign, so their paralegals only touch cases that matter.
The Hero Team installs a case-value-aware growth engine: LSA and Google Ads targeted by practice area and case size, an AI intake agent that scores every lead against your qualification criteria in real time, and reporting that tracks cost per signed retainer — not cost per click.
You stop paying to talk to tire-kickers. Your intake team stops burning hours on unqualified callers. Your calendar fills with fit cases, and your cost-per-signed-case drops quarter over quarter.
The three problems law firms tell us about most — and what we do about them.
Paralegals burning hours on tire-kickers
60% of intake calls are cases you'd never sign. AI intake pre-qualifies every lead so your team only touches signable matters.
Aggregators outbidding you on generic terms
'Lawyer near me' bids are a money pit. AI-tuned targeting focuses spend on high-value practice-area intent your firm actually wants.
Signed cases lost to slow follow-up
A hot PI lead calls at 8 PM and hangs up at 8:01. AI answers 24/7, qualifies scope, and books the consult before they call the next firm.
No visibility on cost-per-signed-retainer
You know cost per lead. You don't know cost per signed case by practice area. AI attribution ties every retainer back to the source.
Not a template. Every playbook is tuned to the buying behavior, ticket size, and follow-up cadence your industry actually requires.
AI Intake Agent
24/7 voice + chat agent trained on your qualification criteria — scores case value, filters non-fit matters, and books consults for signable cases only.
Case-Value-Aware LSA + Google Ads
Practice-area-specific campaigns with AI bid tuning, strict negative-keyword lists, and separate funnels per matter type.
AI Follow-Up & No-Show Recovery
Automated SMS + email sequences that reconnect ghosted consults and rebook missed appointments — recovers 20–30% of lost signings.
Authority Content + Local SEO
Practice-area and city pages that rank for high-intent legal searches and get cited in AI answers (ChatGPT, Google AI Overviews).
Same disciplined sequence for every account. No mystery, no vague deliverables.
Practice-area scoring
We rank your top 3 practice areas by lifetime case value and margin, then design campaigns around them.
LSA + PPC launch
Local Service Ads and Google Ads go live in parallel with strict negative-keyword lists.
AI intake filter
Every inbound lead is triaged by an AI intake before it hits your paralegal — no more wasted hours.
Signed-case reporting
We report on cost per signed retainer, not cost per lead, in a weekly attorney-friendly dashboard.
Your law firms growth bundle
- Google Ads and LSA management per practice area
- AI intake with lead scoring and disqualification
- Practice-area and city landing pages
- Compliance review with your state bar guidelines
- Signed-case attribution dashboard
- Monthly senior-strategist strategy call
Downtown LA personal injury firm
Rebuilt LSA + Google Ads around auto and premises liability, added AI intake, and eliminated 60% of unqualified 'slip and fall' spend. Cost per signed case dropped 44%.
Serving law firms across LA
Headquartered at 10880 Wilshire Blvd, Los Angeles, CA 90024 — supporting owners in:
Core capabilities behind the bundle
The services powering your law firms growth engine — each one owned by a senior strategist.
Do you follow state bar advertising rules?
Yes. We stay current on state bar advertising rules (CA, NY, TX, FL and more) and route creative through your compliance review.
Can you handle contingency-fee ROI reporting?
Absolutely. We track case value from first click through signed retainer, so you know true ROI, not just cost per lead.
Do you work with solo attorneys?
Yes. Solo firms get access to the same senior strategists as multi-partner firms — we scale services to your caseload.
How do you handle Local Service Ads verification?
We manage the Google Screened process end to end — background checks, license verification, and ongoing dispute management.
What happens to unqualified leads?
AI intake tags and disqualifies them before they reach your paralegal team, and we feed the data back into ad targeting to reduce them at the source.
Can you handle multi-office or multi-state firms?
Yes. Each office gets its own funnel and reporting view; the firm-wide dashboard rolls up everything.
Want a free growth plan built for your law firm?
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