For attorneys & law firms

More Qualified Case Signings for Law Firms,Trusted Results by Experts.

We build predictable case-signing engines for personal injury, family, criminal, immigration, and business attorneys — with case-value-aware targeting and automated intake follow-up.

Law Firms marketing done right

A growth engine, not a checklist.

We review your local visibility, inquiries, and follow-up needs before agreeing on measurable targets. Monthly campaign payment is due only when the agreed KPIs in your written scope are met. Results depend on market conditions, competition, budget and offer; no other guarantee is implied.

The Hero Digital Marketing Agency team installs a case-value-aware growth engine: LSA and Google Ads targeted by practice area and case size, an automated intake agent that scores every lead against your qualification criteria in real time, and reporting that tracks cost per signed retainer — not cost per click.

You stop paying to talk to tire-kickers. Your intake team stops burning hours on unqualified callers. Your calendar fills with fit cases, and your cost-per-signed-case drops quarter over quarter.

Our website creation system produces a complete, industry-specific professional website preview for your law firms business, and our team reviews it before delivery. It includes mobile-responsive design, lead capture, optional booking, and automated follow-up.

Why owners come to us

Sound familiar?

The three problems law firms tell us about most — and what we do about them.

Paralegals burning hours on tire-kickers

We review your local visibility, inquiries, and follow-up needs before agreeing on measurable targets. Monthly campaign payment is due only when the agreed KPIs in your written scope are met. Results depend on market conditions, competition, budget and offer; no other guarantee is implied.

Aggregators outbidding you on generic terms

'Lawyer near me' bids are a money pit. Expert-tuned targeting focuses spend on high-value practice-area intent your firm actually wants.

Signed cases lost to slow follow-up

A hot PI lead calls at 8 PM and hangs up at 8:01. Our virtual receptionist answers 24/7, qualifies scope, and books the consult before they call the next firm.

No visibility on cost-per-signed-retainer

You know cost per lead. You don't know cost per signed case by practice area. Advanced attribution ties every retainer back to the source.

Free Guide

Free Law Firms Lead Generation Guide

The step-by-step playbook we use to turn local searches into booked law firms jobs — yours free, no cost and no obligation.

How we do it

Built for law firms.

Not a template. Every playbook is tuned to the buying behavior, ticket size, and follow-up cadence your industry actually requires.

Automated Intake Agent

24/7 voice + chat agent trained on your qualification criteria — scores case value, filters non-fit matters, and books consults for signable cases only.

Case-Value-Aware LSA + Google Ads

Practice-area-specific campaigns with automated bid tuning, strict negative-keyword lists, and separate funnels per matter type.

Automated Follow-Up & No-Show Recovery

Automated SMS + email sequences that reconnect ghosted consults and rebook missed appointments — supports follow-up on unanswered inquiries.

Authority Content + Local SEO

Practice-area and city pages that rank for high-intent legal searches and get cited in instant answers (ChatGPT, Google answer overviews).

Timeline

What the first 90 days look like.

No vague "results take time." Here is exactly what we install for law firms, and when.

Week 1

Practice-area scoring

We rank your top 3 practice areas by lifetime case value and margin, then design campaigns around them.

Weeks 2–4

LSA + PPC launch

Local Service Ads and Google Ads go live in parallel with strict negative-keyword lists.

Days 30–60

Automated intake filter

Every inbound lead is triaged by an automated intake before it hits your paralegal — no more wasted hours.

Days 60–90

Signed-case reporting

We report on cost per signed retainer, not cost per lead, in a weekly attorney-friendly dashboard.

Onboarding starts within 3 business days of signing. Most law firms see first tracked leads inside the first 30 days, with compounding search visibility from day 60 onward.

Investment

Clear terms before you commit.

Your written scope identifies the measurable result, monthly price, timeline, and every applicable fee.

Professional business website

$0 build. Required hosting: one year, $204 plus any tax, paid when you activate

The complimentary build applies to standard template sites. Custom features, redesigns and integrations are quoted separately. $0 build. Required hosting: one year, $204 plus any tax, paid when you activate.

Monthly marketing campaign

Payable only when the agreed KPIs in the written scope are met

Monthly campaigns begin with a written scope of measurable targets, deliverables, timeline and every fee. You are invoiced and payment is due only when the agreed KPIs are met. If they are not met within the agreed timeline, you owe no fee for that period and we continue work at no charge until they are met or the scope is revised by mutual written agreement. Management fees and any separate advertising budget are confirmed in writing before work begins. Campaign cancellation and renewal terms are defined in your written service agreement before work begins.

The only one-time setup fees are Automated CRM Workflows ($797), Google PPC Ads ($1,797), SEO Performance ($1,597). Specialized custom work is quoted separately. Request a custom quote.

What's included

Your law firms growth bundle

  • Google Ads and LSA management per practice area
  • Automated intake with lead scoring and disqualification
  • Practice-area and city landing pages
  • Compliance review with your state bar guidelines
  • Signed-case attribution dashboard
  • Monthly senior-strategist strategy call
Los Angeles metro coverage

Serving law firms across LA

Headquartered at 10880 Wilshire Blvd., Suite 1101, Los Angeles, CA 90024 — supporting owners in:

Los AngelesBeverly HillsSanta MonicaWest HollywoodCulver CityPasadenaGlendaleBurbankLong BeachTorranceMarina del ReyManhattan Beach
Related services

Core capabilities behind the bundle

The services powering your law firms growth engine — each one owned by a senior strategist.

Questions

Answered.

Do you follow state bar advertising rules?

Yes. We stay current on state bar advertising rules (CA, NY, TX, FL and more) and route creative through your compliance review.

Can you handle contingency-fee ROI reporting?

Absolutely. We track case value from first click through signed retainer, so you know true ROI, not just cost per lead.

Do you work with solo attorneys?

Yes. Solo firms get access to the same senior strategists as multi-partner firms — we scale services to your caseload.

How do you handle Local Service Ads verification?

We manage the Google Screened process end to end — background checks, license verification, and ongoing dispute management.

What happens to unqualified leads?

Automated intake tags and disqualifies them before they reach your paralegal team, and we feed the data back into ad targeting to reduce them at the source.

Can you handle multi-office or multi-state firms?

Yes. Each office gets its own funnel and reporting view; the firm-wide dashboard rolls up everything.

Law Firms Growth Plan

Want a free local visibility report built for your law firm?

Answer 5 questions. We'll send a custom growth plan to your inbox and phone in under 2 minutes.

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